Techgrity

Gadget: Apple’s New iPhone 5S To Come In Graphite And Champagne (Metro)

Gadget: Apple’s New iPhone 5S To Come In Graphite And Champagne (Metro)

Apple designers are branching out when it comes to the colour of the company’s latest iPhone incarnation it seems, after a YouTube video of a graphite version of the long-awaited handset was posted today.

With eight days to go until the launch of the iPhone 5S, if rumours are to be believed, it appears the Californian tech giant is ready to ditch its monochrome-only policy for the latest model.

Fans already have the bubbly on ice after images of a ‘champagne’ version of the 5S was leaked recently but perhaps adding a graphite option to the collection could be a diamond idea.

And with an Apple A7 processor which is rumoured to make the new model 31 per cent faster than the 5 and a fingerprint scanner to boot, Apple aficionados are already shaking with anticipation.

But for those of you who want an iPhone at a fraction of the price, the 5C could be right up your street.

And if you thought Apple had become the sedate, bland uncle of its snappy-dressing manufacturing rivals at Samsung and Nokia then think again as the model will come in an array of bright colours, if more leaked pictures released today are to be believed.

In what could be a nod to the varied wardrobe of the iPod nano, the cheaper handset, which is still expected to retail at about the £325 mark, will come in a rainbow of colours, including his and her’s (or vice versa’s) pink and blue.

Although reportedly aimed at emerging markets such as India and Brazil, the bright and airy feel of the 5C will surely have its fair share of fans across the globe.

Both models are set to be launched on September 10 and hit the stores ten days later.

Startup: Info Tech Giant, Apple Seeks To Trademark “Startup” In Australia (Startupsmart)

Startup: Info Tech Giant, Apple Seeks To Trademark “Startup” In Australia (Startupsmart)


Apple has lodged a trademark application for the term “startup” in Australia. The application covers a wide range of usage. Apple lodged a similar, unsuccessful claim in Australia in 2011.

Here is a screenshot of the application:


A spokesperson from IP Australia, the body that administers Australia’s intellectual property rules, says if the application passes the examination phase, and isn’t successfully opposed, the term could become officially protected after seven-and-a-half months.

“It won’t be officially protected for at least seven and a half months. If it is accepted, there is a chance to oppose, although it is only a two month window from the date the application is accepted,” the spokesperson told StartupSmart.

Brian Goldberg, an intellectual property lawyer at Premier IP Ventures, told StartupSmart there was a possibility Apple may successfully pass the examination phase if they have used the term enough. “With significant usage, there is a possibility it will pass the examination phase,” Goldberg says.

“From the date the trademark is registered (after the opposition period), then using the word `start-up’ as a prominent branding feature will be restricted and prevented by Apple.”

If Apple passes the examination phase, Goldberg says anyone can oppose the application within a two month period.

“Anyone that feels they don’t want this mark to become registered in Australia for these services can oppose this,” Goldberg says.

He says it’s likely that if Apple is successful, they will be proactive in enforcing their trademark.

“Based on Apple’s past behaviour with trademarks, especially for any version of the ‘i’ mark, they will strongly enforce their position.”

“In Australia there is a two-tier system, one is common law rights and the other is trademark rights. So if you’re already using ‘startup’ as your brand, and you’re not infringing someone else’s trademark, then you should have rights to at least co-exist.”

Goldberg adds people keen to oppose the trademark application will need to focus on meeting the opposition terms.

“From a technical point of view, any one person can oppose, and there are criteria on which you oppose, and that can be enough. If it came from several different fronts, that would enhance the likelihood of the opposition being successful if they meet the terms.”

Apple’s Australian lawyers were not able to be immediately reached for comment.