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| Web Traffic: Bots Infecting Nearly Half of Web Traffic, Per Report (Adweek) |
According to Solve Media, advertisers could blow close to $10 billion in 2013. If you are a glass half full-type of person, you might want to emphasize that 54 percent of Web advertising is not suspicious, as is 65 percent of mobile advertising.
If you are a glass-half-empty person, you might be concerned that the online ad industry has a serious and growing credibility problem. Worse than credibility being lost—advertisers are potentially blowing $9.5 billion this year on on non-humans.
That’s because according to Solve Media, the bot problem is getting worse. In the second quarter of this year, Solve found that 46 percent of Web advertising exhibits suspicious activity, up from 43 percent in Q1. Similarly, 35 percent of mobile ads in Q2 were suspect, according to Solve’s data, up from 29 percent during the previous quarter.
The company's’ latest Bot Traffic Market Advisory also found that video advertising is seeing an alarming rise in bot traffic, something that Adweek has also reported.
Solve Media isn’t a bot-tracking company per se; the firm’s technology powers CAPTCHAs—those Web interfaces that require you to spell obscure words to prove you are not a robot. Solve also sells ads within the CAPTCHAs it powers.
Many in the industry will debate the severity of the bot problem, and some would question just how much visibility Solve’s CAPTCHA footprint affords it. For its part, the fast growing company claims to track 230 million human verifications across over 6,500 publishers across the globe.
Speaking of the globe, if you think the U.S. has a bot problem (43 percent of Web ads are suspect, per Solve), just look East. According to Solve’s data, a stunning 92 percent of China’s Web traffic is suspicious. Venezuela (80 percent) and Ukraine (77 percent) also exhibit alarming bot patterns, while Singapore leads when it comes to suspicious mobile traffic (86 percent).
“Protecting website publishers from automated submissions, spam, attacks, and other types of fraudulent activity must become a crucial industry priority,” said Adam J. O’Donnell, chief architect, cloud technology Group at Sourcefire and Solve Media security council member.
Post Credits
Post Site: http://www.adweek.com/
Post Arthur: Mike Shields
Follow on Twitter: https://twitter.com/digitalshields
Email: mike.shields@adweek.com
By now, a lot of people agree that the next big thing in the world of technology will be in the realm of the internet of things. When every single device you own will be able to talk to one another and make smart decisions based on those interactions. That includes lights, TV’s, fridges, cars, doors, microwaves, basically - everything little thing that can, will be connected.
Sensinode was one of the companies that was aiming to make this a reality by developing a standards based technology because otherwise you would end-up with a lot of proprietary protocols which prevents scaling that the internet of things really needs.
Through this process, they have developed NanoStack and NanoService products that helped to connect all sorts of nodes in an internet of things network. It took over seven years to bring the technology to maturity and at this point the company became an attractive purchase.
Which has basically led to the purchase by the British ARM, a multinational semi-conductor company, whose processors and chips can be found in Apple, Samsung, Nokia (Microsoft) devices.
However the company has always been known for trying to be present in as many devices as possible and this goes in-line with the purchase as they are really getting ready for the internet of things. After all, this market is predicted to grow by nearly 30 billion devices, according to research conducted by IHS.
ARM is planning to offer Sensinode products to their existing and new clients, which gives a very large base for the startup. According to Adam Gould, the CEO of Sensinode,“The ARM architecture together with Sensinode’s software technology covering 6LoWPAN, CoAP, and OMA Lightweight M2M with advanced security will provide a compelling solution for Internet of Things developers.”
The company has been around for a while and received funding from Tekes as well as Series A in 2010 and Series B in 2011. One of the latest investments was done by Conor VC, so this was definitely a rather fast exit for them.
We have reached out to both Conor VC and Sensinode for further comments and perhaps a hint at the deal size and will update the story should we find out more.
Sensinode was one of the companies that was aiming to make this a reality by developing a standards based technology because otherwise you would end-up with a lot of proprietary protocols which prevents scaling that the internet of things really needs.
Through this process, they have developed NanoStack and NanoService products that helped to connect all sorts of nodes in an internet of things network. It took over seven years to bring the technology to maturity and at this point the company became an attractive purchase.
Which has basically led to the purchase by the British ARM, a multinational semi-conductor company, whose processors and chips can be found in Apple, Samsung, Nokia (Microsoft) devices.
However the company has always been known for trying to be present in as many devices as possible and this goes in-line with the purchase as they are really getting ready for the internet of things. After all, this market is predicted to grow by nearly 30 billion devices, according to research conducted by IHS.
ARM is planning to offer Sensinode products to their existing and new clients, which gives a very large base for the startup. According to Adam Gould, the CEO of Sensinode,“The ARM architecture together with Sensinode’s software technology covering 6LoWPAN, CoAP, and OMA Lightweight M2M with advanced security will provide a compelling solution for Internet of Things developers.”
The company has been around for a while and received funding from Tekes as well as Series A in 2010 and Series B in 2011. One of the latest investments was done by Conor VC, so this was definitely a rather fast exit for them.
We have reached out to both Conor VC and Sensinode for further comments and perhaps a hint at the deal size and will update the story should we find out more.
Post Credits
Post Site: http://www.arcticstartup.com/
Post Arthur: Dmitri Sarle
Follow on Twitter: https://twitter.com/DSarle
Like on Facebook: https://www.facebook.com/dsarle
